Every aspiring entrepreneur needs to innovate and find ways to actually “sell” their ideas to the world. They need to build a connection with everyone, especially when going to a conference or introducing their products and service to the public. The problem is, not everyone has the skills to deliver a speech. Remember, “unproductive and unnecessary gestures” can mislead your audience.
Let us know these barriers and find out how we can overcome them. To help you out, here are a few techniques to send your message effectively—whether you’re speaking to just one person, a group, or delivering a speech to a big audience.
The Power of Listening
Every successful or experience public speaker knows how important it is to listen and understand your audience. As they say, “to be heard, you should listen first.” Always remember that your audience is more interested to raise their concerns that hearing the perspective of others. Before you deliver your speech, look around you and try to study their body language and their reactions. Ask for feedback and learn to appreciate the opinion of others. If you don’t agree with it, give them your most humble response.
Establish a strong connection
Building a connection with your audience is essential in public speaking. One way to do this is to share you experience or an interesting story. Of course, this should be related to your main topic. This can also help you set the mood of the floor. The key here is to build up an emotional connection before you introduce your product, service, or idea.
Be familiar with your audience
It is necessary to do your research before even writing your speech. Know your audience. Do a background profile. In case you’re delivering a speech abroad or in other states, it would be better if you know some trivia about their location and culture. Learn more about their native language or some common words or phrase they use every day. You should be versatile when delivering speeches. Adjust your speaking style of tone if you have. If you think the floor is getting a bit stiff and dull, then you may need to change the tone. You might want to pitch a joke every once in a while.
Do not preach, coach!
Yes, you want to make a strong point of view, but be prepared to accept others’ perspective or views. Bear in mind that you’re not dictating or insisting them a solution or idea. You are merely suggesting or making recommendations. This gives them more freedom to listen without feeling obliged. If they come to your conclusion on their won—well, congratulations! You have been successful with your goals—to deliver your message effectively.
And finally, just be yourself. You can somehow change your style, but never lose your individuality. People will admire you for being genuine than trying hard to fit in.